Sensory Ethnography Lab is a tiny think tank at Here & Now which offers ethnographic research insights for design research, social innovation, service design and strategic communication. Our research has a focus on sensory, somatic and kinetic aspects of human experience/attention. We serve research and consultancy agencies, as well as exceptional enterprises.
Selected previous research programs:
Anthropology of Minimal Aesthetics (for MUJI)
Anthropology of Yoga Teacher Trainings in China (for LULULEMON)
Anthropology of Body: ethnography of body modification practices among young Chinese (for Reflection Consultancy)
Anthropology of Aging in Shanghai (For Reflection consulting agency)
Anthropology of transport: ethnographic research on the usage of electric vehicles for the elderly
Anthropology of Education: ethnography of teenager's everyday experience in China second tier cities.
Ethnography of Chinese Muslim family businesses, for CASS (Chinese academy of social science)
Anthropology of the first sight: the Lijiang city; for CASS (Cinese Academy of Social Science)
